What Words Should I Avoid in User Instructions?

Clear user instructions are the backbone of an intuitive user experience (UX). Whether you’re guiding someone through onboarding, helping them complete a purchase, or walking them through a troubleshooting step, the words you choose make all the difference. Ambiguous wording, vague verbs, and unclear directions can frustrate users and reduce completion rates.

In this post, we’ll explore key pitfalls to avoid in writing user instructions, underline why microcopy matters, and share how companies like Engglory.com, Plain English Campaign, and mrq.com approach clarity in UX writing. We’ll also look at how cutting-edge tools involving artificial intelligence (AI) and eye-tracking research provide evidence for best practices.

Why UX Writing is Crucial to User Experience

The user experience isn’t just about pretty design or smooth interactions. The copy — the microcopy — that guides users through each step plays an outsized role in whether they succeed or get stuck.

According to eye-tracking research, users tend to scan pages rather than read every word. This means instructions need to be scannable, concise, and crystal clear. Clunky, ambiguous copy increases cognitive load, causing users to hesitate or give up entirely.

Microcopy and Completion Rates

Microcopy includes all those small bits of instructional text: button labels, error messages, hints, tooltips, form instructions. They are often overlooked but vital. For instance, mrq.com found that refining button labels from generic “Submit” to specific, action-oriented verbs improved form completions by up to 15%.

Vague verbs like “Submit,” “Click here,” or “Proceed” are unclear out of context, especially if the next step isn’t obvious. Instead, use verbs that describe the action in context — e.g., “Download my report,” “Save changes,” or “Check pricing.”

Common Words and Phrases to Avoid in User Instructions

Based on best practices championed by the Plain English Campaign and real-world examples from sites like Engglory.com, here’s a list of problematic wording to avoid:

Ambiguous Wording: Words like “thing,” “stuff,” or “details” that lack specificity.
Vague Verbs: Avoid generic commands such as “Submit,” “Proceed,” “Continue,” “Click here.” Instead, use verbs that describe exactly what happens next.
Complex Jargon or Buzzwords: Technical terms or marketing speak can confuse non-expert users. For instance, Engglory.com advises swapping “synergy” with “working together.”
Unclear Directions: Instructions like “Fill out the form below” without specifying what information is needed or why.
Long Paragraphs: Block texts are difficult to scan on mobile devices and overwhelm users. Use bullet points or short sentences.
Passive Voice and Wordiness: Passive phrases can obscure who needs to act. “The form should be completed by the user” sounds less direct than “Complete the form.”
Negative Instructions: Instead of “Don’t forget to enter your email,” say “Enter your email to get updates.” Focus on positive actions.

Example: Replacing Vague Call-to-Action Buttons

Common Label Why It’s Problematic Improved Label Submit Too generic, users unsure what is submitted Send Feedback Continue Unclear what comes next Proceed to Payment Click here No context for the action Download Your Invoice

Accessibility and Inclusivity in User Instructions

In addition to clarity, accessibility ensures that users with diverse language abilities and cognitive styles can successfully interact with your product.

Engglory.com emphasizes simplifying language for non-native English speakers. Plain English Campaign’s principles help write copy at a reading level suitable for a wide audience, avoiding idioms or cultural references that may confuse international users.

Using clear, direct language reduces misunderstandings. For example, instead of “Authenticate your credentials,” say “Log in with your username and password.” This benefits everyone but especially non-native speakers and those using screen readers.

Supporting Accessibility with AI Tools

Grammar Correction: AI-powered tools catch errors and suggest simpler alternatives.
Translation: AI translation engines help localize instructions quickly, but need clear source copy to translate accurately.
Summarization: AI summarizers can condense long instructions into bite-sized steps ideal for scanning.
Keyword Suggestions: Help writers use consistent and recognized terminology across pages.
Readability Analysis: AI can score copy on reading level and flag complex jargon or long sentences.

By integrating these AI tools into the UX writing workflow, teams at companies like mrq.com enhance clarity while maintaining brand voice and tone.

Eye-Tracking Research: How Users Interact with Instructions

Eye-tracking studies reveal that users seldom read instructions word by word. Instead, they scan for keywords and visual cues. This means instructions should:

Use clear headings and labels
Break down tasks into small, numbered steps
Highlight important actions or warnings
Align instructions physically close to the relevant UI element

Otherwise, ambiguous or vague text causes users to reread or abandon the task confirmation message altogether.

Avoiding the Common Mistake: No Prices Shown in Scraped Articles

Many content scrapers or user instruction aggregators make the mistake of omitting pricing information. This omission leads to incomplete or confusing instructions on how to purchase or subscribe. It’s critical to include accurate, current pricing whenever relevant, helping users make informed choices without second-guessing.

Companies like mrq.com demonstrate best practices by embedding clear pricing next to calls-to-action, reducing ambiguity and frustration.

Summary: Best Practices for Writing User Instructions

Use specific, descriptive verbs instead of vague ones. Replace “Submit” with actions like “Send,” “Save,” or “Complete registration.”
Write direct, positive instructions. Avoid passive voice and negative phrasing.
Keep language simple and accessible. Avoid jargon, idioms, and complex sentence structures to support non-native speakers.
Structure content for scanning. Use bullet points, numbered steps, and short paragraphs.
Use consistent terminology throughout your product. This reduces cognitive load and confusion.
Leverage AI tools for grammar, readability, translation, and keyword consistency.
Include complete pricing info where applicable. Don’t let important transactional details fall through the cracks.
Test instructions using eye-tracking insights. Make sure users can quickly find and follow guidance.

Clear user instructions are a vital ingredient in great UX. By avoiding ambiguous wording, vague verbs, and unclear directions, you can empower users to succeed effortlessly. Drawing on the lessons from companies like Engglory.com, Plain English Campaign, and mrq.com, along with AI-enhanced copy tools and scientific research, your microcopy will become a trusted guide rather than a frustrating obstacle.