How to Support Users Who Only Know What They Want Generally
Helping users find what they need online can be surprisingly tricky—especially when they only have a vague idea of what they want. In ecommerce, media libraries, or directory-style sites, many visitors start their journey knowing just the general category or purpose of their search, but not the exact product name or specific details. How can UX designers and product teams build experiences that guide these users effectively without overwhelming them? In this post, we’ll